18 Articles
Thinking out loud about AI and marketing.
Writing from operators on the restructuring of the marketing stack — content generation infrastructure, creative intelligence, attribution modeling, European enterprise GTM, and what we're learning from the companies we back.
21 May 2026
Image Editing AI Reaches Commercial-Grade Quality for Commerce
28 Apr 2026
Recruiting Technical Founders in the Generative AI Era
31 Mar 2026
Fund II Thesis Update: What Changed Between 2021 and 2024
06 Mar 2026
Ad Creative Automation: What the Next Two Years Look Like
11 Feb 2026
How We Evaluate Language Model Quality for Marketing Applications
14 Jan 2026
AI Video Generation Has Reached Commercial Maturity
18 Dec 2025
Building a GTM Motion in European Enterprise: A Practitioner's View
19 Nov 2025
Content Intelligence Platforms: What Works, What Doesn't
22 Oct 2025
The Case for Vertical AI in Marketing Workflows
24 Sep 2025
Our Seed-Stage AI Product Diligence Checklist
26 Aug 2025
Attribution Is Broken. AI Won't Fix It Yet — Here's Why
29 Jul 2025
European MarTech: A Different Buyer, Different Rules
24 Jun 2025
Generative AI and the Creative Supply Chain
20 May 2025
Five Signals We Look For in MarTech Founders
08 Apr 2025
Personalization at Scale: The Infrastructure Question Nobody Is Asking
18 Feb 2025
The Marketing Stack Is Being Rewritten. We're Already Inside It.
07 Jan 2025
NLP Goes to Market: What We Learned from Our First Fund
12 Nov 2024
Why Content Velocity Is the New Competitive Moat